I started out on the design side at iWorks,
but quickly moving over programming, where I soon became the lead developer.
We were ahead of the curve, successfully fielding cutting edge web applications for our marketing, billing, and customer service way back in the early 2000s.
I architected, designed, developed, and maintained the front-end UI, back-end applications, API integrations, reporting solutions, and databases,
as well as assisted with maintaining and optimizing the servers.
As the lead developer for a team of 5 engineers, I worked closely with all levels of management,
as well other engineering and design teams, to support and promote the needs and goals of the company.
Customer Relationship Management (CRM)
The iWorks CRM, on which I was the primary architect and developer,
supported hundreds of concurrent users spread around the globe,
as well as all the fulfillment and lead management systems you'd expect.
The CRM itself was an early single page application,
using iframes instead of today's XHR due to the limitations of the technology of the time.
This approach allowed us to build and maintain disparate sections of the application in isolation while inheriting state and design themes down the chain; very similar to modern SPA techniques.
The corresponding billing system was integrated deeply with the CRM,
and supported with dozens of different payment gateways,
and hundreds of merchant accounts with load balancing functionality,
handling a combined volume of over 10 million credit transactions per year.
We built out extensive reporting capabilities,
and management was able to deeply analyze all aspects of the business without needing constant engineering support to generate custom reports.
Marketing / Lead Acquisition
The marketing platform consisted of hundreds of landing pages for lead generation and sales,
and provided support for split testing and real time reporting.
We were able to very rapidly both implement new designs,
and to iterate tweaks on existing designs as needed to optimize conversion rates.
The system provided in depth tracking metrics with comprehensive fraud detection,
all while handling over 40,000 new acquisitions per week at its peak.
Our API allowed affiliates to host marketing materials their own servers and marketing platforms as well.
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